Young and Rubicam: M1 Totem Microsite

Cirque du Soleil came to Singapore with their new TOTEM show for the first time. We collaborated with Young and Rubicam Singapore to develop a fully responsive promotional microsite that would match the show’s magical grandeur.

The site uses subtle parallax techniques and other eye-candy effects to create a fairy atmosphere

The site looked good on tablets and mobile devices, too

Two addictive cirque-themed games allowed the most successful players to win the coveted TOTEM tickets for themselves and their friends or family.

The Balancing act game required the players to collect as many bowls as possible within 1 minute. People played for hours.

Our particular pride is the physics-based flexible bar here

An Instagram contest was set up as an additional promotional channel, with hundreds of hashtag submissions.